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I'm a designer with strong interest in product strategy and user research. Currently working at Farfetch, Lisbon/PT.
Check out my work
Âncora Work

Discovering the user journeys of Globo's purchase experience
Designing a new sales experience
Service Blueprint to understand Globo's recruiting process
Interviewing users to create personas for a mobile payment app
Designing a new payment experience
Testing the usability of Globo's checkout experience
Ancora About
About me

I have been working with User Experience for over 7 years, helping organizations to create digital products from scratch and improving internal processes, based on Design Thinking, Service Design and Agile methodologies. I believe design should always be driven by user needs and business goals, the challenge is to understand the boundaries between them.
My experience includes working with mobile and web projects in multidisciplinary teams, collaborating with Product Managers, Developers, other Designers and users, of course.
What I do
• Service Design
• UX Research
• Information Architecture
• Wireframes & Prototypes
• Documentation
Wanna meet up?
Let's connect on Linkedin, send a message to antoniodsn@gmail.com
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